JavaScript or API integration

Overview

Once you have decided whether your integration will be done Server side or Client side, the next decision to be made will be which method of implementation you will use. Client Side sites can choose between JSON or API. Meanwhile, Server-side sites are limited to using APIs.

Understanding the way each of the two implementation methods works is important, no matter which product or products from the Algonomy lineup you are implementing.

Retailers will want to work closely with their Algonomy team to get the most out of their implementation. While many features are self-service, taking advantage of the RR team and the training provided will help avoid hiccups in implementation.

When a customer visits a site that uses a Algonomy product, the site sends information about the customer and the site to the Omnichannel Personalization and receives personalized content in return. This call to the Omnichannel Personalization and the response can be made from the customer’s browser (which we call a client-side request) or from the merchant’s server (a server-side request).

JavaScript Integration

When using a client-side integration, you can take advantage of our JavaScript integration, which gives you a good feature not yet available with API calls:

  • Access to additional debugging and testing tools.

API

Both client-side and server-side sites can use API calls to communicate with the Omnichannel Personalization server.

The API calls are documented in detail in both this core integration category as well as in product specific locations for product specific features.